Youtube . com and the Classroom

Philip Drucker, author of Managing the near future observed: “We live in a very turbulent time, not because there is so much change, but because it moves in a wide variety of directions. ” (Drucker, 1993) Effective college and university instructors need to be ableto recognize and run along with opportunity to learn, and to constantly renew the knowledge base. ” The complexity of rapidly changing teaching technologies makes it a critical objectives for professionals to learn about the latest tools to enhance presentations in the classroom. YouTube has proven in the last two year to be an emerging technology withstrong potential for enhancing classroom discussions, lectures plus presentations.

The following paper discusses the history of YouTube, the impact of YouTube ontoday’s public speaking audience, as well as the use of YouTube to enhance public speaking programs. As part of the research 77 undergraduate learners taking the introductoryspeech course at Daytona Beach College (DeLand, Florida campus) were surveyed about the use of Youtube . com technology in the classroom.

History

YouTube, the latest gift/threat, is a free video-sharing Web site that has rapidly become a wildly popular way to upload, share, watch and comment onvideo clips. Exceeding 100 million viewings a day and more than 65, 000 videos published daily, the Web portal provides educators with a growing amount if visible information share with a classroom full of young multimedia enthusiasts. (Dyck, 2007) Based in San Mateo, YouTube is really a small privately-funded company. The company opened by Chad Hurley and Steven Chen. The company raised over $11 million of funding from Sequoia

Capital, the firm who also provided initial venture capital for Search engines, The founders initially had a contest inviting the posting of videos. The contest got the attention of the masses and Google, Inc. Within October 2006, Google acquired the company for 1 . 65 billion on the internet stock.

Since spring of 2006, YouTube has come to hold the leading place in online video with 29% of the U. S. multimedia entertainment market. YouTube videos account for 60% of all videos watched online… The site specializes in short, typically two moment, homemade, comic videos created by users. YouTube serves as a quick entertainment split or viewers with broadband pc connections at work or home. (Reuters, 2006)

In June (2006), 2 . 5 billion videos were viewed on YouTube. More than 65, 000 video clips are now uploaded daily to YouTube. YouTube boasts nearly 20 million unique users per month, according to Nielsen/NetRatings. (Reuters, 2006) Robert Hinderliter, Kansas State University developed an interesting movie history of YouTube. com. The section can be found on the YouTube. com web site.

Impact of YouTube in the class room

“The growing adoption of high speed combined with a dramatic push by content providers to promote online movie has helped to pave the way in which for mainstream audiences to embrace online video viewing. The majority of adult internet users in the United States (57%) report viewing or downloading some type of online video content and 19% do so on a typical day. (Madden, 2007). Daytona Beach College students surveyed indicated that a majority of the students watch video clips on a weekly basis. College trainers can capitalize on the surge within viewing online videos byincorporating their use within the classroom.

Communication research upon using visuals as an enhancement to presentations is supported by earlier researchers including Aristotle. “Although ancient orators weren’t aware of our currently research on picture memory, these people did know the importance of vividness. They knew that audiences were very likely to pay attention to and be persuaded by visible images painted by the speaker. In the Rhetoric (Book III, Chapters 10-11) Aristotle describes the importance of words and graphic metaphors that should “set the scene before our eyes. inch He defines graphic as “making your hearers see things. inch (Hamilton, 2006)

“Today’s audiences anticipate presentations to be visually augmented, whether or not they are communicated in the guise of the lecture, a business report, or an open public speech. What’s more, today’s audience needs the speaker to visually enhance such presentations with a level of sophistication unheard of even 10 years ago. ” (Bryden, 2008)

The use of visuals raises persuasive impact. For example , an University or college of Minnesota study found that will using visuals increases persuasiveness simply by 43 percent (Simons, 1998). This audiences are accustomed to multimedia occasions that bombard the senses. They often assume that any formal presentation must be accompanied by some visual element… Presenters who used visual aids were also perceived as being more expert, better prepared, and more interesting than those who didn’t use visual aids. One of the easiest ways you can help make certain the success of a speech is to prepare interesting and powerful visual helps. Unfortunately, many speakers either avoid the use of visual aids or use ones that are overcrowded, outdated or difficult to understand. (Ober, 2006)

“The saying “A picture is worth a thousand words” is usually true. A look at right brain/left brain theory explains why pictures speed listener comprehension. While the left hemisphere of the brain specializes in synthetic processing, the right hemisphere specializes in simultaneous processing of information and pays little attention to details. Speakers who use no visual aids or just charts loaded with statistics are inquiring the listeners’ left brains to accomplish all the work. After a while, even a good left-brain thinker suffers from information overload, begins to make mistakes in reasoning, and loses interest. In computer terminology, “the system shuts down. ” The ideal brain, however can quickly grasp complicated ideas presented in graphic type. ” (Hamilton, 2006)

“Most individuals process and retain information best when they receive it in more compared to one format. Research findings indicate that we remember only about 20 percent of what we hear, but a lot more than 50 percent of what we see plus hear. Further we remember regarding 70 percent of what we notice, hear, and actually do. Messages which are reinforced visually and otherwise in many cases are more believable than those that are just verbalized. As the saying goes, “Seeing is believing. ” (O’Hair, 2007) The majority of students surveyed at Daytona Beach College indicated a choice for audio/visual supplements to dental presentations.

YouTube videos can speed comprehension and add interest. Successfully integrateing a YouTube video can assist within audience understanding and comprehension associated with topics under discussion. YouTube movies can also improve audience memory. Conversation research findings indicate that visible images improve listener recall. Youtube . com videos can decrease your presentation time. An effective use of a YouTube video may help audience members to understanding complicated issues and ideas. Utilizing Youtube . com can also add to a speaker’s credibility. Professional looking visuals can enhance any kind of verbal presentation.

Curriculum Enhancement

“YouTube” allows users to post videos on the website for anyone to view. Most of the material quietly is entertaining or just odd, but some important videos havefound their method onto this site. YouTube is a great resource for finding video material for use in talk or as background material… Just as with Wikipedia and other sources where the content material is not screened for accuracy, the videos you find on YouTube are only since valid as the original source (Bryden, 2008)

All too frequently beginning speakers fail to consider the details of using video within a speech.
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Simply because they have access to a means of showing video, beginning speakers should consider the next issues:

*Cueing video segment before beginning the presentation
*Checking room lights, visual distance, and acoustics
*Evaluating the time it takes to introduce, show, and integrate the video segment with all the remaining content of the presentation

The cost of YouTube technology for public speaking courses falls into three categories: spiel presentations, integrated use in student speeches, and sample speech evaluation.