Blogging like so much else on the internet failed to start out as a means of making money, this just sort of evolved that way and today there are many people living the big wish simply by spending several hours a week talking about a subject they are passionate about. The big stars, the uber bloggers, drink good wines, dine on epicurean delights, travel on exotic vacations and live in the house of their dreams. Who will be the next to pick up this rare baton?
The answer may surprise you. Uber people are accidents – mishaps of nature, circumstance, or just being at the right place at the right time being or doing the right thing. These are better known as super people, yet really, the word “uber” just takes it up a notch or 2. I think of super models as being accidents of nature, being tall, thin and beautiful. Often their own parents display none of these features. Similarly, super bloggers rose to their status somewhat accidentally as well, blogging about a topic they are passionate about. Those we know about typically are in area of blogging itself, but many of them are bringing in decent coin blogging about subjects you and I are hardly aware of… and then, there is a handful or two that wear the title “Uber” – that’s super on steroids.
I Think think of Danielle Friedland who was the first and original celebrity baby blogger. Danielle’s blog was acquired by People Inc. to have an undisclosed sum. In the semantics of the corporate world, “undisclosed” can be examine as big time dough! Barely a household name, Danielle went through the portals of blogging to be one of the first uber blogger.
In his recent keynote address to the Blogworld Expo, Rich Jalichandra, CEO of Technorati, offered some interesting statistics, the number one becoming that 72% of bloggers are still just blogging for fun, he phone calls them hobbyists. What was telling about this statistic, according to Jalichandra, is that 50 percent of these hobbyists are hoping to make money from their blog “sometime. ”
This means that 28% of us blog for money. We are the professional bloggers. The exact number of bloggers is hard if not impossible to pin down. Applying blogs in existence as a measure to start from simply does not play out properly considering that many professional bloggers personal a portfolio of these online money machines that number in the tens of tens, and some even in the hundreds. I don’t think that I would be far incorrect however if I simply said that professional bloggers are somewhere in the THOUSANDS. The numbers can be quite daunting. The next statistic that completely blew me away is that of the professional blog owners, 17% cite blogging as their major source of income. That would be in the hundreds of thousands!
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There was no shortage of other numerical data in Jalichandra’s address that are most fascinating. What caught my undivided interest however was something that we already suspected and that is that blogging is promoting the profile of media, exactly how it plays out daily as well as the influence it has on our daily lifestyles. If a book on this hasn’t been composed yet, I am sure it won’t be long before someone like Malcolm Gladwell produces one in his inimitable Tipping Stage style. It’s right up his street.
Increasingly people are sourcing out the web for information and blog readership is on the rise. It is safe in order to assume then that by their pure numbers blogs present a far more various perspective on any given topic and that they open the reader’s mind to optional thought that is not readily available through mainstream media. Interesting thought, that.
Another important factor is that today blogging is employed as an useful marketing tool to promote just about anything you want under the sun. The line between online and offline is rapidly beginning to blur as online marketing is frequently employed to draw traffic and sales to traditionally offline companies. Politics and politicians have cottoned on to this new phenomena because, indeed, Obama’s win in the last ALL OF US Presidential election is deemed mainly to have succeeded due to the deployment of strategic online tactics. The celebrity-awed who cannot get through the day without a dose of news on the comings and goings of their favorite stone or movie star glom on to the web with feverish tenacity to make their own otherwise ordinary life complete.